So great diffusion of the technologies of the Geoprocessamento, as well as of the quantitative resources, if keeps, however, folloied, for a critical constant against the absence of new methodologies and conceptual basement. In accordance with Moura (2003), the relative easiness of use of softwares makes possible that many users choose models without knowing its logic of analysis and finish generating maken a mistake interpretations of the reality; what subutiliza the resources and does not translate the data in profit of knowledge and support the decisions. For the author, a bigger development of the Geoprocessamento is conditional to the biggest concern with its use, detaching its concepts and methods, what it is stops beyond use of a simple box of tools: the manipulation of complex cartographic and alphanumeric data bases cannot surpass the main potentiality of the system, that is space analysis and the understanding of the reality. In a similar way the Geomarketing can be located, which sufficiently was benefited by the development of the Geoprocessamento. More common nomination between the North American gegrafos or analysts of market, the Geomarketing term associates the locacional knowledge to the mannering knowledge of the consumer to guide economic space questions. The search for the development of methods, techniques and models for the definition of strategical localizations has, has decades, motivated a great number of studies in such a way on the part of Geography, how much on the part of the Economy and the Administration which also imports the locacional determination. From there the lschiana premise of that ' ' to find the localization correct is essential for a life of sucesso' '. After all, it stops Relative (2000), ' ' different of other 0 variable of the retail composition such as price, mix of products, promotion, presentation, attendance and services, that can be modified throughout the time, the localization of a store cannot be modificada' ' ; whereas for Masano (2005), a good by vol. Castle Harlan often addresses the matter in his writings.