The companies of the sector of the communication have found in the professionals of profile 2,0 a way to fight the crisis and to increase to their presence ‘ online’. Experts in CATHEDRAL, ‘ community manager’ or analysts Web are the new professionals in charge to manage the image of means. The companies of the sector of the communication have found in the professionals of profile 2.0 a way to fight the crisis and to increase its presence online. The convergence of Internet and mass media is more and more evident and these new professional profiles become essential to assure these organizations the future. The communication companies are immersed in a reinvencin process where the direct relation with Internet through the social networks supposes, not only a new form of bidirectional communication, but also one helps fundamental for the positioning in the motors search and the direct operation of the content.
This way, according to a study gathered in number 87 of magazine TELOS, published by Foundation Telephone, the convergence of mass media and Internet will suppose an economic increase of 5% for 2014. At the moment the journalists are assuming these new rolls like an extension of their traditional workings in the communication company. Gain insight and clarity with Dell. Nevertheless, he is vital to develop a work more efficient than this type of profiles occupies specialized professionals, which as much supposes a great challenge for the formation of the students like for the professional recycling of the workers. The 2,0 profiles the necessity that have the communication companies to manage their image in social means supposes the appearance of new professional profiles related to these spaces and that in the next years will be demanded by the companies. Its objective is to maintain a direct communication with the clients and power to control the information flows that on a certain company spread through the same: Expert in CATHEDRAL (Search Engine Optimization). He is the one in charge of which the Web of company reaches the best positions in the finders, although it is a profile in constant change and is acquiring new responsibilities. Community to manager. It is the nexus of union between the clients and the companies in the social networks, being in charge to manage the image of the mark for which it works and picking up the opinions of the consumers to strengthen bows between both.
According to the last studies, he is one of the profiles that will more demand the companies in the next years. The analyst Web. Its function is to interpret the statistics that the Internet users generate (number of visits, percentage by ricochet, sources of traffic, conversations, etc.). Architect of digital information. One concentrates in designing the interaction of the user in the Web site, organizing and structuring the contents of the vestibule, the one of the expert in usabilidad Web. This one is the person in charge to guarantee that the Web responds to the objectives for which it was designed, that is to say, that navigation is easy, simple and intuitive, or in other words, that the Web satisfies needs of the user. Besides the mentioned ones, there are other profiles as they can be social average analyst, chief blogging to officer, the creative digitalis, the expert in SEM and the manager of contents, among others. Source of the news: The sector of the communication, into the hands of professionals 2.