German Marketing

CRM provider artegic launches new version of ELAINE iRSS Marketing server on the mailing days 2008 front browser, personal Web home pages, podcasts and widgets – more and more applications use the standardized XML format for RSS for the exchange of information. This increases the number of people who are reachable through the conscious or unconscious use of RSS via this channel. So RSS according to a recent study by AvenueA/Razorfish already use about 50 percent of online users knowingly or unknowingly. So far this user remain unknown and hardly targeted reach for marketing. Company escape to customize so important information about the acceptance and use their RSS offerings, as well as the possibility of RSS feeds to the preferences of the Subscriber.

Also the marketing of RSS services is hardly possible without knowledge of the range and the performance indicators. Remedy makes the online direct marketing software ELAINE (www.elaine.de), the first standard software for 1:1 RSS marketing. The solution is on the mailing days 2008 a new version extended presented. ELAINE allows individual, person-accurate, personalized and fully measurable providing RSS feeds. Revised management was in the new release of RSS feeds from external sources such as content management systems, as well as the iRSS fingerprinting technology for detecting user. The system now allows to integrate existing RSS feeds and for each Subscriber according to interest individual and newly composed to deploy them.

Through a precise measurement of the use of activity of users, interests, clicks, and conversions can among others be measured and taken into account for the future composition of the feed in the form of user profiles. “ELAINE iRSS opens up the popular concept of RSS for marketing applications” so Stefan von Lieven, executive marketing and sales of artegic “particularly valid statements about range, can be taken in use behavior and success of RSS feeds and prepares the contents of specific target groups and be optimized.” The ELAINE RSS Server can be tested on the industry exhibition mailingtage in Nuremberg on 18 and 19 June 2008 on the State of E-CRM provider of artegic AG (www.artegic.de) (Hall 4/4-711) live. About RSS: RSS (really simple syndication) is a collective term for platform-independent, XML-based file formats for the exchange of content. RSS is can used primarily to provide site-news, which is obtained using browsers and special RSS polling programs automatically without having to visit the website active. As a simple format, RSS is used in new applications for automated subscription information. RSS offers particular advantages in the use of mobile devices. Overall best known application of RSS is podcasting, in which MP3 audio files are distributed as content. About artegic AG: Artegic AG is the consultancy and technology provider for digital dialogue marketing. Increasing loyalty and profitability by customer relations in online channels focuses on overarching analytical user profiles (customer base Intelligence). With about 40 employees at the German locations of Bonn and Cologne artegic develops customized eCRM strategies and realized this via email, RSS, rich-media and mobile marketing. artegic EMI attacks here as with prestigious clients like RTL, SCHLECKER associated company on the know-how of the Fraunhofer Society back, as well as on the expertise of long-time best practices, music, as well as the federal ministries of finance and justice.

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