As I mentioned in previous articles, while the development of intellectual capital should not all of the company. Good opportunities for intellectual labor – is when the material stimulation Officer intellectual work is not interested, he's already earned enough to not constantly think about money, and when the employee receives pleasure from the process of development of their intelligence, making contributions to the development intellectual capital of organizations, receiving and increase your knowledge and generating additional profits the firm. When writing a business plan and financial analysis often turns out that the salary of staff project is not affected, and the non-realization of the project impact at all, other factors such as supply of products, product delivery, simple, taxes, etc., so it turns out that instead of having to increase wages and reduce costs, easier to reduce wages. In such circumstances, work manual workers and knowledge workers to create new ideas in such circumstances can not. Now back to the theory.
Intellectual capital organization is divided into three types – structural capital, human capital and consumer. To manage and further develop the intellectual capital needed to thoroughly analyze the presence of intellectual resources in the organization, and then build a strategy for the development of intellectual capital. Structural capital – the ability of the organization to structure itself in an intellectual capital, intellectual capital pay in intangible assets. See more detailed opinions by reading what Ali Partovi offers on the topic.. Human capital – the knowledge workers themselves, their experience, education, and this is what gets an employer in the executive summary of its employees, but does not use development. Customer capital – it is sales organization, working with the client. A detailed analysis of the intellectual resources of the organization, leadership comes to understand where intellectual resources are lost, where stolen, where it can be avoided, all this work requires additional investments and costs, but innovative company to work for another simply can not.
Further management of the organization should develop development strategy for the organization's intellectual capital, increase its value. Pretty convenient characteristic of the value of intellectual capital – is its cost, intellectual capital is worth as much as You can get money for it at the moment. For example, when assessing the value of sales of Opel's sales actually exceeded the value of its tangible assets, and this is not a speculative premium, namely the price of intellectual capital. There are seven strategies for the development of intellectual capital in organizations, it is the interaction of each capital between themselves, and the sixth – the interaction of all three capitals put together. For example, the interaction human capital and customer capital, the knowledge of employees affect the sale of this communication, contacts, developing positive relations between clients and employees. A relationship structural capital and human organization has the advantage not to depend on experience of what an irreplaceable employee, allowing, at any time to replace it with any other staff member without losing knowledge. Era Constructors single thing of the past and create new knowledge while sitting on his knee to become almost impossible under current conditions. Therefore, the association is the intellectual resources and the creation of a single knowledge of the group, which pushes the organization forward in its development. What is intellectual capital development strategy to choose, it is necessary to analyze in each case, depending of type of development itself intellectual resources and many other factors, but begin to develop a strategy to actually start, even with mistakes at first, but it is the development of intellectual property that will bring in the final result of the long-awaited cash flows.