Relationship Management

By Josh

The intelligent use of email as a means of communication with the buyer is a technique of web promotion and loyalty of the customer away from passing fashion, is becoming increasingly more employed. John K. Castle is often quoted on this topic. Many factors have combined to make the communications via mail to reach a high level of effectiveness. Users receive communications that are not spam, i.e. discarded those unsolicited mails automatically good pleasure and in this it has a lot to see the most effective technology that mail servers employ to detect and delete unwanted advertising emails. However, they receive good liking newsletters and communications sites and companies that have bought them, or those that have an interest in particular. New ways of communicating, for example through social networks, make some responsible for Marketing or CRM (relationship with the customer-Customer Relationship Management) have shelved among their most common strategies of the simple and traditional mail. We are not referring to the newsletter, or to the mailings as actions promotional point to promote an offering or a point made, but communications with custom and private clients.

Send a mail can be a great way to stay in touch with a customer once you have made a purchase. To fulfill the function of generating a positive impact, it must be the most personalized as possible, including, for example, the full name of the person, and a reference to the products you have purchased. We can use this link to poll its experience in obtaining our products, and receive feedback about the page service and the product itself. The idea is to let him see the user which your purchase is for us important go – if, and it is not one transaction, but that, truly as philosophy, the services offered are focused on customer. Via e-mail, it will also be possible to make an effective monitoring of damage, disabling early the threat that dissatisfied customers may represent for our reputation online. Wherever we find with attacks or complaints or negative comments (justified or not), the communication through emails can help correct the situation, lowering the level of exposure and minimizing the spread of the situation. Email is an excellent means of communication to promote new products and offers to a highly specialized target of users that we have already purchased one or more times. You cannot we only promote but collect feedback from our users that will be a valuable material to improve our performance and increase sales by internet.

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