Occupational health insurance enjoys great popularity new upswing in person business through the right choice of product. In contrast to the occupational pensions occupational health insurance of popular enjoys. Attractive to design the workplace is becoming more and more the focus of corporate governance. To find qualified personnel and to tie this to the company is more difficult in the current labour market always? The concept of occupational supplementary health insurance (bKV) helps here and enjoys great popularity. In our Firmenkundenakquise we have the experience, that the product of the bKV evokes amazing interest in the company and provides for a new upswing in the person’s business.”explains Dirk Ehlers of the direct marketing agency DECON. The bKV is still largely unknown in the target group. We reached this conclusion within the cold calls.
It is amazing that telephone initial talks take up to 25 minutes, because Managing Director and human resources manager enthusiastically ask”says Ehlers next. The agency owner has been looking for a product in the person’s business as a replacement for the bAV. End of 2007 I set the acquisition in the field of the bAV. The market was saturated to this topic. Here high-quality dates agree, was like finding the needle in the haystack.”so Ehlers.
But not to lose his client in person business, some acquisition test runs on the subject of bKV were launched. The response called the company was so great that the product was year of one of the Hauptakquise themes since mid-2008. The insurance agents who book appointments in this product area, push local interest and come often to speak on the topic of bAV in the initial interview. The concept of occupational supplementary binds qualified employees to the company through far-reaching social benefits. It increases the attractiveness of employment on the labour market. The employer can use the bKV as additional engineers, which also can lead to the reduction of additional costs. By the modern modular system of private health insurance companies allows that assembles the employee benefits according to his individual needs. The employer may enter but also a collective contract with predefined services. Come into question for the company supplementary health insurance companies from at least 50 employees. Advantage over the bAV is also, which is much easier to implement the bKV for companies and insurance brokers. However, similar as in the bAV can be assumed, that also here the market will be saturated soon. Dirk Ehlers set a deadline until end of 2010 the company supplementary health insurance due to his 20 years of experience. The health reforms of the past years will cause that constant effort, the benefits in the statutory health insurance will be less and less. Co-payments for medications, reimbursement of dental benefits or practice charges lead to a higher additional financial Burden of patients.