Information Technologies and Communication Technologies (ICTs) are an “event” has been done without corporeal body, which is real-virtual and written and inscribed in new texts, hypertext. That is, the communication has been reversed: it is multi-thematic, integrated, horizontal, daily, though “often we relate to technology, and sometimes technologies relate to us, resulting in flows and exchanges that are rarely unidirectional 7. In the field of relationships between citizens, ICTs have also influenced the construction of a new product of the mass society of television, telephony and interactive global communication network.
They have outperformed “the parties could not control this situation and avoid the obligation of having to defend the interests of donors of money, so they preferred to use advertising and also the tenor of what was happening in the rest of world since the 1960’s, the instruments of mass communication as a means to influence public opinion “8. AOL is often quoted as being for or against this. The subjects in the public exchange views and deliberate on issues considered relevant to their common interest and processed individually. This process of information, communication and social interaction is supported through various forms (the connectors) but it is the media who present themselves as the main spokesmen of the civil organization. Forms of action of the Company, therefore, media use communication involving new forms of social action and interaction, new types of social relations and new forms of links between subjects. On the other hand, communication technologies inserted into persuades (try to shape, change or reinforce the thoughts, behaviors, feelings) for the construction of political meaning and value. .