Veiled Citylight posters in Saarbrucken Saarbrucken, August 25, 2009 – on the 25th of August the Saarland public transport authority launches its current by Haag marketing & design Saarbrucken developed advertising campaign with a new Sonderwerbeform. For the first time in Saarbrucken, selected poster stands to huge shopping bags are concealed in addition to classic Citylight posters. roleum contains valuable tech resources. Creative team creative director Marc Schafer and Managing Director Ralf Schmitt showed once again that it puts on strong attention in the campaign creation for their customers and breaks like innovative ways. The current saarVV campaign is to see in the city of Saarbrucken. Three city-light-poster motifs spread in 210 glazed advertising showcases consistently: whether to shop, in the Cafe or in the cinema with the saarVV get always conveniently to your destination. As a highlight of the campaign there in five selected locations servings of the CLP with oversized shopping bags printed PVC. We see ourselves as a nationally active advertising agency in Saarbrucken both important ideas and encoder both competent designers and implementers of creative communication measures.” In addition to the current campaign, Hague marketing & design developed a standalone communication concept for the saarVV, which integrated all ticket offers and actions will be implemented.
Distribution and action-related campaigns complete the strategic communication concept”, says Ralf Schmitt, CEO of Haag marketing & design. This Sonderwerbeform premieres in Saarbrucken, Germany. We underline the willingness to innovate the Saarlandischer Verkehrsverbund in terms of marketing”city-light-poster campaign wrapped up”, commented Andreas Michel, spokesman for the Executive Board of the saarVV, the campaign. Since its inception, writes the saarVV success story in 2005. With the uniform services, Saarland public transport significantly gaining efficiency? From 2006 to 2008, passenger numbers rose steadily to four million from 74.6 to 78.6 million. The assurance of increasing mobility is also the task of a targeted communication, which enables people to get to.
In the saarVV, the customers of public transport with a single ticket can use any transport of the region on their route. Peter gentes, responsible for marketing/sales in the saarVV, expressed very pleased about the cooperation with the Saarbrucken agency Haag marketing & design that manages the communication of the composite company since 2006. “The cooperation is successful and has in addition to the current CLP campaign in the large-scale direct mailing campaign with the new saarVV leisure flyers, the night bus campaign or the creation of new claims here I get ein’ proven.” Haag marketing & design works as a creative partner for regional and national operating customers with numerous industries. The focus of the Agency in the high-quality design, integrated marketing, and online marketing. The owner-managed agency with Saarbrucken location ensures a high quality of advice and the personal customer support by 20 qualified employees, including diploma merchants, graduate Designer, media and communication specialists. Overall, he turns three city-light-poster motifs on 210 area in the city of Saarbrucken, saarVV over two decades. The campaign runs until September 8, 2009. The circuit of the motifs were Abri bus City media. More information:, contact person: Judith Stern Dipl.