Pricing Strategy

competitive pricing, customer-oriented pricing proceedings, double-oriented price formation process BPO service belongs to the service and is characterized by its General properties, therefore Immateriality, individuality and Integrativeness of course. Here the immateriality refers not only to the created or to be created BPO service itself, but also on the effort needed for this creation (such as time consumption of employees), whose price is influenced by a number of factors (such as the effectiveness of the work and the opportunity cost of working hours of employees on weekends or national holidays, the specificity and the forcefulness of the perform service order, etc.) and is thus difficult to quantify. Therefore, it seems a traditional cost or input-oriented procedures, mainly used in pricing of goods to the application, to be not so attached as a competition or customer-oriented process service goods. Below are the last 2 procedures on BPO service set out and explained. When the competitive process, the prices or the competitor as a reference price or behavior behaviour will be used.

Here 2 aspects must be especially observed: first, unlike material goods, which can be sown in uniform shape and size, the BPO service even with the same vendor and with the same effort is not standardized. The affected BPO service provider and eligible competitors must have a similarity or identity in many price forming factors, so that the behavior of the reference really makes sense. Secondly, the causes of specific behavior of the selected competitor must be in context with the macro environment (in the whole industry or country or even the world market) and micro-environment analyses (by this competitor even) and considering the own strength or weakness in comparison to the competitors is to take an action in the same or opposite direction. When using customer-oriented procedure the pricing is based on certain buying behaviour of customers, so price orientation, quality orientation, or double orientation.

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