Many may remember that in stores, at subway stations, and just on the streets they approached by people asking them to answer a few questions about a particular product or event, instead of also offering some souvenir. This is one of types of sociological research (let’s call it a street or field). But it goes for them, and a more profitable and interesting surveys – focus groups. First, a little theory. Sots.oprosy conduct market research Centers commissioned by companies wishing to launch a new product, no matter what, it could be any product or service. Research topics can range from condoms to the car. Such surveys are usually in the format focus groups, with the participation of 7.8 respondents (that is the respondent) and lead (querist).
Respondents in the group are selected according to certain criteria, depending on the topic: sex, age, profession. From the respondent you only need to express their attitude to a particular product, no one to argue with you or would not say that you are wrong. In the focus groups, the principle – how many people so many opinions. Usually, such conversations usually last from 30 minutes Up to 3 hours, after which you will immediately receive a fee which ranges from 150-1500 rubles. True, there are exceptions, for example, if you are the owner of a new foreign cars, the amount of compensation could reach, and 5000 rubles, all again depends on theme. Apart from the focus groups including paid opinion poll are: 1.
Interview. The conversation between the respondent and the lead is a tete-a-tete. Payment for this poll is very worthy. I recently had a 20 minute paid 1300r. 2. Home visit (home visit). This when the lead comes to your guests. These are not held frequently. 3. Hall-test (Hall-test). Participated only once. A group of 7 people for 10 minutes gone in three different rooms and sniffed the smell of tobacco, then filled in the questionnaires. Generally, this test product, as I understand it. Go tell about negative of such earnings. Once you’ve visited in the survey research center, the next time you can come back only after 6 months. But the benefit of such centers a lot. If you’ve never participated in anything like that, but would like to try to earn extra money on this, then you might want to read the following. Step 1 st: We are looking in the internet ad recruiters (those who employ people in surveys). Choose those ad, where you are coming by sex and age. Step 2: nd. Calls and written. Recruiter, as a person financially interested (they receive money for each respondent), tells you about the research topic and provide recommendations as to fill out a questionnaire to get to the group. Step the third. We arrived at the appointed place on time, fill the form in accordance with the recommendations of the recruiter. We rent and wait until it will analyze. In the “worst” case, you fail in the focus group, but you still pay compensation equal to approximately 50% of the amount promised for the poll. Is it bad to get 500 rubles for 10 ticks in the questionnaire. Step 4: th. If you have a group, then sit back and enjoy the fellowship, wait a reward. I go to the polls for nearly 5 years and so I can give some useful advice from him. 1. Do not be afraid of the fact that you do not understand. I went to the poll on a platinum credit cards American Express, though in my life I have never was normal. Was on “credits”, which in life he took. The main thing to prepare, read on the Internet material on the desired topics. There is only one exception – polls on cigarettes, if you do not smoke, do not go better. 2. The questionnaire in paragraph “does not work if your relatives or friends in the following sectors: advertising, pr, marketing, media and others” always put a tick – any of this. Otherwise we will not pass. 3. If you are just starting to attend paid for in polls, in no case do not go in the “head” branch research centers. Since many research companies have a center, with whom they share information about respondents. And if you will, I’m alone times, once at home, then you will make to the base, and 6 months may not be able to visit any branch of the company. Ask recruiters about it, they should be aware of. 4. Always boldly go to the “no basis”. It’s the same focus group, but its members “Does not punch” on the basis of the respondents to participate in other surveys.