Complete E-Commerce and online marketing solutions by IBM are online shop solutions in today’s time for retailers to think, because the there sales rise for years. Frequently Sony has said that publicly. But more and more so-called complete solutions by shop operators “required, additionally covering the topics of marketing and Web Analytics. The BLUETRADE E-commerce software & Marketing GmbH”based in Cologne and Dortmund has specialized in solutions for this reason individually designed E-Commerce, the focus is on IBM’s comprehensive product portfolio. The proprietary enterprise software WebSphere Commerce is a American software companies IBM famously”world’s very successful years and occupies the position of the market leader currently even in the segments of E-commerce. This shop solution with the ability multi-faceted business individually to implement measures large and small businesses.
A modern technical architecture ensure optimal scalability and high availability can here be achieved. Also extremely powerful modules for merchandising, catalog management and analysis are integrated. Also the IBM product line offers some interesting external extensions and additional software tools with direct interface WebSphere. Just the topics of Web Analytics, OnSite optimization and online marketing are closely linked in connection with online trading. CoreMetrics for this purpose “, developed a comprehensive tool which covers the entire service portfolio around the area of marketing optimization. Here are the features Web Analytics, bid management, ROI monitoring for social media and benchmarking in the foreground. With CoreMetrics’, companies can increase the value of every customer interaction and reach so sales and enhanced customer loyalty.
Also, Unica campaign comes from the comprehensive IBM family”, a special marketing software an integrated approach for online and offline marketing and cross channel marketing measures pursued. Therefore, marketing departments are extensive and channel-independent marketing strategies develop, execute, and analyze. In addition, recognizes this IBM product the best possible measurability and plays an important role in determining the best possible interaction with the target groups and customers. In conjunction with WebSphere Commerce, companies can easily control to international campaigns and manage. Interesting is that there is little service providers in Europe providing for these tools training or implementation work. It should be noted, that IBM WebSphere offers a variety of interesting Web solutions in General. BLUETRADE E-commerce software & Marketing GmbH has specialized as a service provider to the entire range of IBM WebSphere and offers this comprehensive advice. Of course, it is not only the technical implementation in focus, but also design and design in the front end and individual interface programming.