The new strategies for marketing and market communication in times of Web 2.0 influenced the marketing and communication company deeper and more sustainable than some decision makers today thinking about Internet. Because it no longer is in the hands of the company, whether social media in your marketing plan should play a role is the power of the customers, and she will remain. How to develop a future solid marketing strategist on this basis that effectively combines online and classic marketing without jumping the gun overboard to throw the best shows the communication consultant Dr. Sabine Holicki on 10th and 11th November at their booth at the SME exhibition “Business-to dialogue” in Wiesbaden, Germany. The spread of Web 2.0 means that every user can add content into the network and participate in the dialogue. This gives customers and consumers a new, unprecedented power – and this will continue to grow. To change your expectations for information, communication and dialogue away from the unilateral transmitter-receiver model, to a networked community. Also, companies like the no Social media marketing plan (indirectly) involved.
Although the Internet has arrived already in the marketing world. Today, almost every company has a Web site, uses newsletters and PR portals, operates may also search engine optimization. Many companies, mainly from the b2c, are but a few with full rigour and clear strategy on Facebook, Twitter & co.. Many only once tentatively creating an account which quickly back asleep often enough due to lack of sense of achievement. What is missing is a master plan for integrated online-offline marketing, where the strengths of both worlds perfectly complement each other and raise.
With its wide experience and Genralistenblick, the communication and marketing expert Dr. Sabine Holicki helps companies individually to develop this master plan – even and especially in the b2b. The “business-to dialogue” at the booth U38 in the Rhein-Main-Hallen interested on 10th and 11th November with her about it can respond. Description of the company Dr. Sabine Holicki is Communication, marketing expert and market researcher BVM. Her consulting firm cki.kommunikationsmanagement headquartered in Mainz has she established in 2007.