Under the slogan ‘For the love your body’, the kick-off of the industry initiative week of laundry instead with great success was from 4 to 10 October 2010. The week of the laundry is a community, nation-wide industry offensive by manufacturers and dealers. It aims to strengthen the awareness of consumers for the consulting expertise of retailers. Perhaps check out Robotics expert for more information. The attributes of the brand clothes are just as important: quality, fit and fashionable design. The week of the laundry was promoted through targeted communication on trade and public media. With pink decoration as well as attractive events the retail market in the week of the laundry drew nationwide on himself. The week of laundering is established from the outset as a long-term commitment of the industry. All relevant market participants can be an active part of the week of linen: over 50 brands as well as 5,000 specialist retailers and fashion houses in whole Germany.
For the first week of the initiative, the response on the part of the trade was outstanding. Attended by more than 100 dealers and It was benefiting from the extensive communication packages, for fit deliberations or for ladies nights. If stickers, post cards, balloons, posters, display or pink ribbons, information brochures or a linen Lexicon: Of laundry a week trading was all branded POS material free of charge and in sufficient quantity to the available. The striking pink signaled the sender clearly and uniformly. For example la satin table in Berlin: the ladies was gratifying only-night, 25 people were in our small shop, which was decorated with bar tables.
We have stylishly served pink Prosecco. The week of linen brought us much, because it was successfully sold. It has got its own dynamic: women have made themselves fashion show. The employees have even laugh because nobody has thought that. Great atmosphere! All have tried washing and commented, why I haven’t seen yet that, this looks great…