From 1990 some sectors no traditional they have come increasing in maintained form its exporting activity. Where of course, it has that to indicate, that many of these sectors are characterized because their activities have stop environmental impact. For this reason, the reinforcing of the proenvironmentalist tendencies in the developed countries, and the little attention to the problem on the part of the companies, is affecting noticeably the Venezuelan exports and, consequently, they affect the trade balance and they make difficult plus the process of economic recovery. Secondly, and for that reason less nonimportant, they appear the problems of environmental impact in the zones of high industrial concentration of the country. Of it more is saying than in Venezuela the industrial park presents/displays a deficient infrastructure for the treatment of the industrial residues, fact that is verified easily in many states like Carabobo, Merida, Zulia, to mention some, where they occur different emissions that have contaminated the air, the water, forcing to that they start up the design of strategies of prevention of contamination.
It is demonstrated, that the companies with exporting vocation have been needed to develop programs of environmental management to satisfy exigencies with their external markets, in as much, that the companies overturned to the internal market present/display the great ignorance in relation to the problem. In addition, traditional conditioners of the innovativa capacity, such as the industrial sector and the size of the company/signature, seem to play an important role as far as the environmental sensitization and the social responsibility (Chudnosky, 1995). On the other hand, in Venezuela, without a doubt, the cost of the financing of this process of " reconversin" it is elevated enough. By all means, to adapt to these new trajectories has, without a doubt, a very high cost. All this does to arise questions in relation to if the companies have the capacity to confront and to assume these single changes in case or if, on the contrary, will have to count on financing sources that allow him to embark in these processes of " reconversin".